MODULE 1: INTRODUCTION
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Download the Workbook
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Join our VIP Facebook Group
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Introduce Yourself!
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Welcome to Blog Boost! (6:27)
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How Rachel Ditched the 9-5 Because of Her Blog (13:29)
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Discussion
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Why You Need Your Blog More Than Ever (5:17)
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Workbook Exercise: Pre-Course Reflection and Goal-Setting
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Discussion
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Get Your Questions Answered!
MODULE 2: GETTING SERIOUS ABOUT GROWING YOUR AUDIENCE
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Workbook Exercise: Google Analytics Audit
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How to Develop a Content Strategy That Will Transform Your Blog (7:46)
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Workbook Exercise: Create a Reader Profile
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Discussion
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The 5 Kinds of Blog Posts You Need to Regularly Write (4:42)
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Workbook Exercise: Identifying Content Gaps
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Discussion
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A Beginner's Guide to Keyword Research (4:19)
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Tech Tutorial: The Best Free and Paid Keyword Research Tools (16:23)
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Workbook Exercise: Keyword Research
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Why Good Content Isn't Enough: 5 Other Things Your Readers Want (6:04)
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Discussion
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How To Get Your Editorial Schedule Under Control (9:39)
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Challenge: Setting Up Your Editorial Calendar
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Discussion
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How to Build Domain Authority and Start Ranking on Google (10:51)
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Challenge: Check Your Domain Authority
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Discussion
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13 Actionable Tips for SEO Success (8:05)
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Discussion
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How to Lower Your Bounce Rate to Keep Readers for Longer (9:53)
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Workbook Exercise: Improving Your Bounce Rate
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Discussion
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Get Your Questions Answered!
IMPLEMENTATION WEEK #1
MODULE 3: MONETISATION
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Discussion
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The One Crucial Thing You Need Before You Can Monetise (3:25)
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Discussion
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The 4 Most Common Income Streams for Bloggers (4:00)
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Workbook Exercise: Competitor Analysis
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How to Work Out Which Monetisation Strategy is Right For You (10:24)
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Discussion
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Workbook Exercise: Brainstorming Options
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The Easy Formula for Working Out Your Rates (5:26)
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Challenge: Set Your Rates
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Discussion
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The Art of Negotiation: How to Turn Free Requests into Paid Jobs (5:39)
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A Sponsored Collaboration Case Study
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Get Your Questions Answered!
MODULE 4: HOW TO PITCH LIKE A PRO
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Discussion
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The 4 Crucial Things All Bloggers Need Before Pitching a Brand (3:51)
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Workbook Exercise: Getting Ready to Pitch
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3 Places to Find Blogger Collaboration Opportunities (And the Pros and Cons of Each) (7:39)
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Challenge: Stepping Closer to a Collaboration
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How to Track Down the Right Contacts (6:00)
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Challenge: Find a Brand's PR Contact
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The Importance of Managing and Nurturing Your Email Contacts (3:15)
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How to Write the Perfect Pitch Email: A Blueprint (9:32)
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Workbook Exercise: Draft a Pitch Email
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Challenge: Send Your Pitch!
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Discussion
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The Secret Art to the Follow-Up Email (5:45)
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Challenge: Send a Follow Up
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Dealing with Rejection (And Why It's Actually Awesome) (7:06)
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Discussion
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Get Your Questions Answered!
IMPLEMENTATION WEEK #2
MODULE 5: ESSENTIAL DOCUMENTATION FOR BLOGGERS
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How to Create a Media Kit: A Step By Step Guide (13:10)
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Workbook Exercise: Media Kit Preparation
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Challenge: Create Your Media Kit
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Discussion
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Blogger Contracts: 5 Crucial Things to Look Out For (8:56)
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Discussion
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How to Create a Statement of Work (SOW) (5:50)
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What to do if Your Client Doesn't Pay: An Action Plan (8:28)
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Discussion
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Campaign Briefs: What to Expect (4:40)
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How to Create a Professional Post-Campaign Report (3:41)
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5 Legal Issues for Bloggers or How NOT to Get Sued (8:04)
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Challenge: Protect Your Blog From Legal Issues
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Get Your Questions Answered!
MODULE 6: BONUSES
